Territory: Selected MAJOR ACCOUNTS throughout entire territory, focusing in downstate NY, NJ, CT, and PA
After years of helping to develop the American Granby Co. to a position of national prominence in his roles as sales manager, executive vice president, and president. Steve fulfilled a lifelong dream in 1985 to start his own business. Seeing an opportunity to "niche market" high-quality products to the pool, spa, irrigation, nursery, and water-related industries, he utilized his skills in professional sales management and his in-depth knowledge of the northeastern market to found Waterlines, Inc.
Calling on his Dartmouth College/Tuck Business School education, his sales and marketing skills, and his instincts as a competitive athlete, Steve and his partner Ray Gunder established the strongest rep organization on the East Coast.
When you add Steve's natural enthusiasm and commitment to hard work, his integrity and his very strong drive to "win," you will understand why so many of Waterlines, Inc.'s vendors sing his praises and credit him with helping them achieve a position of leadership and greater market share.
Steve has been a participating member of the Manufacturers' Agents National Association (MANA) for 20 years. In 2000, recognizing his ability to establish better rapport between industry manufactures and agents, he was elected Chairman of the National Swimming Pool Institute's Manufacturers' Rep Counsel, which represents over 70 member agents in the pool industry nationwide. He recently served a 3-year term on the NSPI Board of Directors and participated as a panel member on APSP's CEO Conference.
Steve and his wife Joan have three grown children, two grandsons and one granddaughter.
Territory: Maryland, Delaware, West Virginia and Virginia markets
Jason Karfonta is the newest member of the Waterlines team.With a 10-year background in business development, sales, and project management, Jason will provide superior customer service and product knowledge to clients in the Mid-Atlantic Region. Born and raised in the Baltimore area, Jason obtained his Bachelors of Science degree at Missouri State University where he met his wife, Brandie. They live outside of Baltimore City with their son Gabriel, and Great Dane, Duke.
Administrative Assistant, NY
Joan is Steve Swirsky's wife and personal secretary, managing his correspondence, phone calls, and dinners.
The job comes naturally to her, as she spends most of her hours on the computer, having written 10 books and numerous articles over the past 20+ years for The New Times and other publications.
Waterlines - New York Office
We cover the Northeast and Mid-Atlantic Regions from Maine to the Carolinas!
We bring out the best in our territory!
Executive Vice President
Territory: New England, New York, and northern New Jersey
Damon Bickell joined Waterlines in 2005 as our landscape lighting specialist. His charismatic, "people person" personality, quick grasp of a multifaceted product line, and excellent technical skills helped him thrive in sales. It was quickly evident that Damon was able to handle more than the landscape lighting division of Waterlines and he moved into Pool & Spa sales. In the fall of 2009 he became Steve Swirsky's partner and Executive Vice President of the company. Damon lives in North Haven, CT.
Territory: greater New York metropolitan area, including NJ, Westchester County, and Long Island
Josh, a veteran of the U.S. Army, served in Operation Iraqi Freedom. His extensive experience in the pool and spa industries includes working for Dover Pools & Supplies in sales and the management of two retail locations, as well as in customer service, sales, and as division director of sales and marketing of a leading East Coast manufacturer.
Born and raised in Lakewood, NJ, Josh now lives in Roselle, NJ with his fiancee Maria and their daughter Alyssa Marie.
Territory: PA, southern NJ and northern DE
A veteran of the swimming pool industry with over 30 years of experience at every level, John started out as the owner of an in-ground swimming pool retail store and then spent 18 years at Heldor where he rose from warehouse manager to branch manager to director of manufacturing. Moving on to Huston-Bicknell Distributors (now SCP), John spent six years as an outside salesman in central and northern New Jersey.
John and his wife Sally live in Pennsylvania and have 2 grown children and four grandchildren.
John joined Waterlines, Inc. in September 2016, in order to intensify our coverage throughout New England and New York. John enjoyed a successful 30-year career in the swimming pool industry––at all levels. He started as a contractor, building pools and spas, and then ran two retail pool stores. In addition, he was a salesman for a major pool distributor, after which he became the New England Sales Manager for Zodiac Pool Systems. John and his wife Tracy live in Connecticut and have two grown children.
Leslie is a resident of Hamden, CT, has had 20 years experience in office management, having worked in both small businesses as well as for a multi-million-dollar retail chain. In the last nine years, she has worked directly with manufacturers and inside-and-outside sales professionals and has an excellent background in customer service. Leslie graduated SCSU with a B.S. in English with a Minor in Psychology. Much of Leslie’s free time is spent volunteering at her local soup kitchen and animal shelter.