Our six-person outside sales staff, as well as our inside sales and support staff are committed to providing truly outrageous service
Territory: Selected MAJOR ACCOUNTS throughout entire territory, focusing in downstate NY, NJ, CT, and PA
After years of helping to develop the American Granby Co. to a position of national prominence in his roles as sales manager, executive vice president, and president. Steve fulfilled a lifelong dream in 1985 to start his own business. Seeing an opportunity to “niche market” high-quality products to the pool, spa, irrigation, nursery, and water-related industries, he utilized his skills in professional sales management and his in-depth knowledge of the northeastern market to found Waterlines, Inc.
Calling on his Dartmouth College/Tuck Business School education, his sales and marketing skills, and his instincts as a competitive athlete, Steve and his partner Ray Gunder established the strongest rep organization on the East Coast.
When you add Steve’s natural enthusiasm and commitment to hard work, his integrity and his very strong drive to “win,” you will understand why so many of Waterlines, Inc.’s vendors sing his praises and credit him with helping them achieve a position of leadership and greater market share.
Steve has been a participating member of the Manufacturers’ Agents National Association (MANA) for 20 years. In 2000, recognizing his ability to establish better rapport between manufactures and agents his industry, he was elected Chairman of the National Swimming Pool Institute’s Manufacturers’ Rep Counsel, which represents over 70 member agents in the pool industry nationwide. He also served a 3-year term on the NSPI Board of Directors and participated as a panel member on APSP’s CEO Conference.
Steve and his wife Joan have three grown children, two grandsons and one granddaughter.
Territory: Major accounts in New England and New York State
Damon joined Waterlines in 2005 as a landscape lighting specialist. His charismatic “people person” personality, quick grasp of a multifaceted product line, and excellent technical skills quickly helped him thrive in sales. In the fall of 2009 he became Steve Swirsky’s partner and Executive Vice President of the company, and in 2020 became President. Damon resides in Meriden, CT, with his wife Sara, their daughter and son.
Territory: greater New York metropolitan area, including NJ, Westchester County, and Long Island
A veteran of the U.S. Army, Josh served in Operation Iraqi Freedom. His extensive experience in the pool-and-spa industries includes working for Dover Pools & Supplies in sales and in the management of two retail locations, as well as in customer service, sales, and as division director of sales and marketing of a leading East Coast manufacturer. Josh commutes from New Jersey to Virginia, where his wife Maria is completing her service in the U.S. Army. They have two daughters.
Territory: Maryland, Delaware, West Virginia and Virginia markets
Jason’s background in business development, sales, and project management were perfect preparation for his role as a representative for Waterlines Inc., where he is known for providing superior customer service and product knowledge to clients in the Mid-Atlantic Region. Born and raised in the Baltimore area, Jason obtained his Bachelors of Science degree at Missouri State University where he met his wife, Brandie. They live outside of Baltimore City with their son.
Territory: New England and Westchester, NY
John joined Waterlines, Inc. in September 2016, in order to intensify the company’s coverage throughout New England and New York. John enjoyed a successful 30-year career in the swimming-pool industry––at all levels––starting as a contractor, building pools and spas, and then running two retail pool stores. In addition, he was a salesman for a major pool distributor, after which he became the New England Sales Manager for Zodiac Pool Systems. John and his wife Tracy live in Connecticut and have two grown children.
Territory: Pennsylvania and Southern NJ
Shawn is a swimming pool industry veteran of 20 years, bringing Waterlines expertise in retail management, service, and above-ground pool sales. The recipient of two Salesman of the Year Awards from Waterlines, his competitive advantage is active listening paired with technical expertise to fit each customer with the right high-quality, low-cost solutions. Born and raised in Philadelphia, Shawn is a graduate of Penn State University with a Bachelor’s degree in Business. This Nittany Lion and his wife Dawn, also a Penn State graduate, have two sons and live in Media, PA.
Joan is Steve Swirsky’s wife and personal secretary, managing his correspondence, sales-meeting development, phone calls, and dinners (in restaurants!). In her other life, Joan is a former obstetrical nurse, Lamaze teacher, psychotherapist, and journalist (for over 20 years) for the NY Times. She is also the author/coauthor of 12 books and continues to write for numerous political sites.
Leslie manages the busy Waterlines headquarters in North Haven, Connecticut. For almost 20 years, she managed both small businesses and multimillion-dollar retail chains, and in 2013 brought her skills and experience to Waterlines. Leslie’s is recognized industry-wide for her professionalism, enthusiasm, and attention to detail. A graduate of Southern Connecticut State University with a B.S. in English and minor in Psychology, she is as tireless outside of work as inside, either running a 5K race, walking dogs at the local shelter, or throwing dinner parties for friends and family. She recently hiked her way across Ireland, and helped her team take 3rd place in a Dragon Boat Race sponsored by Yale University.